We invite you to listen to HIGHWAY RADIO :
HIGHWAY RADIO IS A COMMUNITY RADIO STATION
FAMILY FRIENDLY RADIO
Highway Radio is a community family friendly radio station that caters for all tastes and age groups. As we have to decide on a particular audience profile.
SPECIFIC LIMITED PROGRAMMING
Specific limited programming is aired daily to cater for categories of listeners who fall outside this description.Strict attention is paid to program and presenter content in order to ensure that the tone of programming is smut and innuendo free.
Our listenership is estimated at 357 000 (119 000 radios tuned to the station with an average of 2 – 3 listeners per radio), and 4500 letters received in a two week period.
HIGHWAY RADIO APPEALS
As we have to decide on a particular audience profile, Highway Radio appeals mainly to a target market of the 18 – 60 year old listener in the LSM categories 4 -10.
Highway Radio is a Community radio station offering listeners in the Durban Metroplex a professionally presented mix of necessary daily lifestyle information with easy listening contemporary gospel music.
We can be heard North, over the Tugela River, Hibberdene on the South and as far inland as the Hammarsdale region.
Broadcasting the gospel of Jesus Christ to the world.
What Does the Bible Teach?.
The core focus of this radio station is to broadcast the gospel of Jesus Christ to the world.We broadcast 24/7 across the globe with pre-recorded sermons and other powerful content.
Highway Radio offers a wide variety of programs that explore the Word of God and what it says. Some studies focus on specific books of the Bible, while others cover a range of topics.
Whether it is how to live our faith at work
Deal with suffering, reconcile with others,
Or just be a better Christian
Life Application programs offer advice